Program Manager - Cross Sell

Hiring for: One of India’s leading non-banking financial companies (NBFCs), focused on driving financial inclusion across rural and semi-urban markets.

Role: Program Manager - Cross Sell

Experience: 5 to 10 years

Location(s): Kurla, Mumbai

Salary: Up to INR 27 LPA (Including 10% variable pay)

1. Job Purpose Statement

Lead Management and Productivity Champion for Cross-Sell and Vehicle Loans

2: Duties & Responsibilities

1. Lead Management and Campaign Monitoring

  - Oversee and drive the end-to-end lead management process for cross-sell opportunities and vehicle loans. 

   - Track and ensure timely follow-up and conversion of leads, optimizing lead efficiency. 

   - Collaborate with the call centre team to execute and monitor lead campaigns effectively.

2. Collaboration with Data Science and Campaign Teams

  - Work closely with the Data Science team to ensure availability of business outcomes, analyze trends, create targeted campaigns, and generate actionable insights. 

   - Coordinate with the Call Centre team to implement data-driven strategies for lead outreach and conversion. 

3. Performance Monitoring and Productivity Enhancement

  - Monitor cross-sell productivity across branches, identifying gaps and implementing corrective measures. 

   - Manage and track RBMI(Monthly Incentive) for branch business staff in collaboration with the Sales and Rewards teams. 

   - Partner with the Product Team to ensure alignment of lead campaigns with business objectives. 

4. Reporting and Analysis

  - Provide regular performance updates and productivity reports to senior management. 

   - Analyze campaign outcomes and propose enhancements for future initiatives. 

Professional Qualification

MBA/Graduate and relevant experience of 5-8 years

Knowledge

·  Excellent communication, negotiation, and interpersonal skills.

·  Proficiency with CRM systems, sales analytics tools, and financial reporting.

·  In-depth knowledge of vehicle finance products and industry trends.